Client: OCAD U Class Project
Role: Design + Art Direction
Description: The Toronto Transit Commission (TTC) landing page, bus route title page and mobile site interface were redesigned for this OCAD U Continuing Studies class project, utilizing the concepts learned over the six weeks of this UI/UX course.
Solution: The project included a creative brief, analysis of the existing website, two contrasting user profiles, wireframing, design and a prototype of the mobile site. The result is a redesigned website that is more streamlined, organized and incorporates user-centred functionality. The redesign also includes the ability of a user to save searches on the desktop and mobile site, enabling a rider to retrieve important information faster.