Client: L-eat Express
Role: Design + Art Direction
Studio: 52 Pick-up Inc.
Description: L-eat Express was a new café that opened on Adelaide Street, just west of Spadina Avenue. The client, who is the owner of another restaurant on King Street, as well as an established catering company, wanted to expand his business and attract the attention of the busy lunchtime crowd in the area.
Solution: In order to make a grand entrance, bold, graphical exterior signage was designed that would attract attention. Bright green, circular elements and clear typography helped to make the café stand out.