Client: Urban Capital
Role: Design + Art Direction
Studio: 52 Pick-up Inc.
Description: Smart House is a condominium development project featuring small, yet highly functional units that are designed to save space. The project was initially launched in Toronto by Urban Capital and with its success in sales, the company decided to develop a second project in the city of Ottawa.
Solution: For this development, a new presentation centre was designed to work within an existing office being used to sell another project. Various nooks were created to help keep the design interesting and allow for visitors to easily flow through the space. The established brand colours of Smart House were used harmoniously to create a light and airy feeling, while a mixture of matte and gloss finishes help to create visual depth to the interior and exterior signage.
Presentation Centre Interior & Exterior