Canals Landing

Client | Genesis Land

Role | Art direction + design

Studio | 52 Pick-up Inc.

Canal’s Landing is a residential community of Airdrie in southern Alberta, that was being developed by four reputable local residential companies. The area is very well-known for its amenities and schools and is a perfect location for growing families. It is also just a 25-minute commute to Calgary, making it a much sought-after area to live in.

Genesis, one of the developers working in the area, wanted a new website strategy and design created in order to increase engagement with the existing community and potential residents, as well as a communication strategy developed in order to engage with the community and potential residents. The result was a fully responsive website that included developers profiles, information about the area and a blog with community stories about local restaurants, community events and interesting facts about Aidrie.

Assets Developed

• Website strategy, art direction + UX/UI design,