Simple design tricks that will help you market your small business
We’ve got some helpful design tips comin’ in HOT to help you market your business! If a contractor’s tools of the trade include a hammer, tape measure, and a level, then my list would be branded elements I can use over and over again, understanding foreground versus background and fully utilizing the power of scale.
Here are some pieces of design wisdom that will help you on your DIY journey
Start creating your branding elements and keep on reusing them!
So what do I mean by branding elements? Well, these could be things like a particular photography style, illustrations, icons or blocks of colour that you use on each piece to highlight a call to action or important information that you want to emphasize. Using your branded elements in various ways is a great way to create new and interesting pieces.
Separate your foreground from your background
This is a design tip that I cannot emphasize enough. Always make sure that your foreground and background have enough contrast. You worked hard to create that content - so it’s important that your audience can actually read it!
When in doubt on how to make marketing look interesting - use scale
So you may be creating a really important piece and you just aren’t sure on how to make it design savvy. Well, a simple and easy to implement trick is to use scale. Try scaling a word, an image or an icon. And if you’d like to get really fancy, try creating a carousel where you move the same element around on the page. Trust us - this trick works like a charm.
Stay tuned with more tips and tricks from yours truly. Until next time, happy designing…