L-eat Express was a new café that opened in Toronto's design district and needed a bold brand identity to attract the attention of the busy lunchtime crowd.
In order to make a grand entrance, bold, graphical exterior signage was designed with bright green, circular elements and clear typography.
The café’s website included important information, such as the catering menu and hours of operation and was consistent with the signage and other communication pieces that were produced. Animated circles add interest, while bold typography, bright green (the corporate colour) and plenty of white space were used to keep information organized.
Studio : Role
52 Pick-up : design + art direction