Scotia Strategic ETF Portfolios
Client | Scotia Global Wealth Management
Role | Creative lead and art direction, design and production
Studio | BT/A Advertising
Scotia Strategic ETF Portfolios was a new financial product that was launched by Scotiabank at the end of May 2018. It was the first line of ETF’s that the bank had ever offered and needed to have a noticeable presence while still keeping with the bank’s highly recognizable and well-established brand identity.
A sleek and modern master wordmark in English and French were developed for the overall product line, along with product-specific symbols. The corners around the product name make reference to the ticker symbols used in the stock exchange and the open square suggests future expansion of products offered and the willingness to adapt to the needs of the bank’s clients.
Assets Developed
Logos (main wordmark, ETF-specific wordmarks and individual ticker symbols in English and French
marketing pieces included English and French brochures,
FAQ sheets and distribution schedulesBanners for the Toronto Stock Exchange building
Posters to be distributed to various locations
Sleek, modern and visually appealing branded elements were designed to highlight this highly- anticipated ETF product line.
On-brand with a noticable presence.
